Artificial Intelligence: What can Business Professionals Expect in 2020?

We foresee AI to bring in a new era going ahead in 2020. The emergence of Smarter Tech is the visible next level where informed decision-making through empowered computer algorithms is becoming the critical business differentiator across industries. Gartner predicts that the business value created by AI will reach $3.9T in 2022.

Evolution of Content Marketing in India

Evolution of Content Marketing in India Marketing has been using content throughout the entirety of its history in order to drive customer attention to their campaigns and their related elements. However, the fact that the product or service for which the advertising is usually done prioritizes the former to get the point across about why […]

How to Combine your Social Media and Content Marketing

How to Combine your Social Media and Content Marketing Private communication mediums have come a long way since the origin of smoke signals and pigeon mail, but the essential value has persisted as the same – human connection. Fast forward a few decades and human connection have become so effortlessly obtainable through social media channels, […]

How Content Marketing Impacts Your SEO Strategy

An Insight into RateGain’s Content Marketing Strategy A perfect blend of Content Marketing and SEO strategies could give an overwhelming CTR. The overriding factor is to maintain that “perfect blend”, in keeping with current trends and scenarios. It is important to consider various marketing tools while framing SEO strategies for results better than expected. How […]

Best Practices for Your 2019 Content Marketing Strategy

Best Practices for Your 2019 Content Marketing Strategy As the digital marketing industry is constantly shifting, so is the need for content marketing as an essential baseline niche of it. Frankly speaking, content is the medium through which brands can hope to properly establish a relationship with their consumer audience. And, as the demographics and attitudes are constantly […]

Content Marketing and CRM: The Keys to Boost Email Campaigns

Content Marketing and CRM: The Keys to Boost Email Campaigns In today’s age, CRM – Customer Relationship Management is arguably the most significant part of the day-to-day workings of any company. Customers give any company it’s value, recognition and reputation. CRM requires planning the future course of action to keep aligned with the company’s path. […]

7 Must-have Features for Content Marketing System

7 Must-have Features for Content Marketing System While implementing a content marketing strategy, it does not matter if you are getting started or an established player. Your website is vital for the plan. Creating good content takes more time than it is. So, you should have a time-saving process at your end to get it […]

Account Based Marketing Essentials: Steps to Define your Key Accounts

Account Based Marketing Essentials: Steps to Define your Key Accounts There is a no denying the fact that understanding your buyers helps you to sell more. The more you know about them and their needs, the easier it is to identify opportunities to sell and resell. A B2B typical setup is defined by fewer accounts, […]

How to implement an effective Account Based Marketing Strategy

How to implement an effective Account Based Marketing Strategy The concept of Account Based Marketing (ABM) emerged in the early 2000s, but it has recently attracted marketers’ attention with its effectiveness. The growth in the decision-making, team’s size and misalignment of sales and marketing efforts have led to the need for an ABM strategy in B2B in […]

Evolution of Artificial Intelligence (AI)

Evolution of Artificial Intelligence (AI) The continuous advancement in technology and the never-ending curiosity of humans have led to the question, “Can a machine think and behave like humans beings?” This is how artificial intelligence started to evolve with the intention of creating machines with an intelligence level equivalent to that of humans. Artificial Intelligence (AI) is […]