Ojas is currently working with a leading global Business Process Management company and drives demand generation programs globally. In this discussion, he shares his perspective on the role of technology in an ABM Strategy.
Account Based Marketing Essentials: Steps to Define your Key Accounts There is a no denying the fact that understanding your buyers helps you to sell more. The more you know about them and their needs, the easier it is to identify opportunities to sell and resell. A B2B typical setup is defined by fewer accounts, […]
Diptarup is a Tech marketing leader with 19+ experience with IT majors like IBM, Gartner, Capgemini, & Mastek. In this discussion he shared his views on the importance of Account Based Marketing and best practices to defing and target key accounts.
How to implement an effective Account Based Marketing Strategy The concept of Account Based Marketing (ABM) emerged in the early 2000s, but it has recently attracted marketers’ attention with its effectiveness. The growth in the decision-making, team’s size and misalignment of sales and marketing efforts have led to the need for an ABM strategy in B2B in […]