The AI Led Personalization: Strategy and Trends, India 2020, produced by Research NXT in association with Netcore, is based on interviews and discussions with marketing leaders from the B2C businesses, across India. This report is focused on four industry segments: BFSI, OTT, e-commerce & D2C, and digital-first businesses, and also includes perspectives from industry experts in the AI, ML, and marketing technology space. The insight and information this report aims to provide are painstakingly acquired with exclusive interviews with marketing leaders in India in these industries.
Marketing is now a true
Data is the new currency of Marketing
Personalization with AI is the biggest competitive advantage
Success of AI implementation will determine business success
Technology cannot alone create consumer empathy, but marketers can.
Customer Engagement is the significant driver of growth
Netcore and Research NXT culminated their 6 month journey to build the market knowledge in AI in Marketing, and speaking to 10+ marketing leaders in the industry with a virtual event.
Watch this amazing interaction for in-depth insight in the field of Personalization in Marketing.