This report is focused on four industry segments: BFSI, OTT, e-commerce & D2C, and digital-first businesses, and also includes perspectives from industry experts in the AI, ML, and marketing technology space.
Content marketing continues to have a very impactful influence on the decision to purchase a company’s product or services. Marketers are increasingly using content marketing tactics, along with technology, to better engage with their buyers to educate, update, and guide them. To understand the buzz around the growing popularity of Content Marketing we at Research […]
A report that tracked the Implementation & Adoption of B2C Marketing Automation in India This report aims to understand the adoption of MAS [Marketing Automation Solution] in Indian B2C organizations and identify the most commonly used features, drivers and restraints. Share insights on Pricing Models, ROI Measurement & Challenges while implementing MAS. And help B2C […]
Monetization through ads can be tricky and time-consuming. With new products and services being advertised in the market daily, it can get difficult to create an effective strategy to drive maximum revenues. With this guide, we help you understand the top 3 ways in which you can inform your ad strategy in 2020. Through in-depth […]
The gifting industry in India has registered a strong growth over the past decade thanks to consumer’s rising income levels and ambitions. Of the overall Industry, corporate sector enjoys the lion’s share. It is of utmost importance for an organization to make sure they keep in touch with their customers to nurture the relationship and […]
One of the fastest-growing eLearning industry, yet shrinking in terms of the number of companies! “The number of E-Tutoring companies has gone down from 450 plus companies in 2010 to less than 250 companies in 2015” CEOs, COOs, Strategy & Business Leaders from leading E-Tutoring companies have participated and shared their perspective with us. The E-Tutoring Best Practices […]