The new normal accelerate India Inc.’s need for Cloud Computing in 2021 & Beyond

The new normal accelerate India Inc.’s need for Cloud Computing in 2021 & Beyond According to IDC’s COVID-19 Impact on IT spending Survey, 64% of India’s organizations are expected to increase demand for cloud computing due to the evolved nature of doing business in the pandemic. Additionally, 56% of organizations will rely on cloud software […]

Artificial Intelligence: What can Business Professionals Expect in 2020?

We foresee AI to bring in a new era going ahead in 2020. The emergence of Smarter Tech is the visible next level where informed decision-making through empowered computer algorithms is becoming the critical business differentiator across industries. Gartner predicts that the business value created by AI will reach $3.9T in 2022.

Evolution of Content Marketing in India

Evolution of Content Marketing in India Marketing has been using content throughout the entirety of its history in order to drive customer attention to their campaigns and their related elements. However, the fact that the product or service for which the advertising is usually done prioritizes the former to get the point across about why […]

Best Practices for Your 2019 Content Marketing Strategy

Best Practices for Your 2019 Content Marketing Strategy As the digital marketing industry is constantly shifting, so is the need for content marketing as an essential baseline niche of it. Frankly speaking, content is the medium through which brands can hope to properly establish a relationship with their consumer audience. And, as the demographics and attitudes are constantly […]

Content Marketing and CRM: The Keys to Boost Email Campaigns

Content Marketing and CRM: The Keys to Boost Email Campaigns In today’s age, CRM – Customer Relationship Management is arguably the most significant part of the day-to-day workings of any company. Customers give any company it’s value, recognition and reputation. CRM requires planning the future course of action to keep aligned with the company’s path. […]

7 Must-have Features for Content Marketing System

7 Must-have Features for Content Marketing System While implementing a content marketing strategy, it does not matter if you are getting started or an established player. Your website is vital for the plan. Creating good content takes more time than it is. So, you should have a time-saving process at your end to get it […]

How to implement an effective Account Based Marketing Strategy

How to implement an effective Account Based Marketing Strategy The concept of Account Based Marketing (ABM) emerged in the early 2000s, but it has recently attracted marketers’ attention with its effectiveness. The growth in the decision-making, team’s size and misalignment of sales and marketing efforts have led to the need for an ABM strategy in B2B in […]

Evolution of Artificial Intelligence (AI)

Evolution of Artificial Intelligence (AI) The continuous advancement in technology and the never-ending curiosity of humans have led to the question, “Can a machine think and behave like humans beings?” This is how artificial intelligence started to evolve with the intention of creating machines with an intelligence level equivalent to that of humans. Artificial Intelligence (AI) is […]

How to implement a killer Omni-channel marketing strategy

How to implement a killer Omni-channel marketing strategy For a consumer shopping is one experience, regardless of channel. It doesn’t matter whether he/she is buying a product online or form a brick and mortar store. These consumers expect to be able to show up from any location and at any time of the day. As […]

SMART Farming

SMART Farming WE HAVE WORKED SO HARD TO MAKE FOOD CHEAP THAT WE HAVE MADE EVERYONE SICK! 1955: Average middle-class family’s healthcare budget was nearly 8% of family income and weekly budget for food was 22%. 2016: The healthcare budget now has increased to 25% of family income and the food budget is only 10%. […]