B2C Market Automation – Case Study

A first-of-its-kind research to supplement a new product launch Download Full Case Study Netcore was introducing their new brand identity and simultaneously launching their new AI-powered Multichannel Marketing Automation & Analytics Suite (Smartech). They wanted to supplement the occasion with: A first-of-its-kind thought leadership report focused on the target market. In the process, connect with […]

B2C Marketing Automation Report Launch | 2017

This panel discussion is moderated by Santosh Abraham, Research NXT’s CEO. Tune in to this 45 min Panel discussion and learn the best practices and latest trends in Marketing Automatin from experts.

B2C Marketing Automation Report: INDIA, 2017 – Snapshot

B2C Marketing Automation Report: INDIA, 2017 – Snapshot Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efficiently scale up their sales & marketing efforts. With a tech-enabled consumer to target and many channels to manage, Marketing Automation now is a […]

How Marketing Automation evolved in India?

How Marketing Automation evolved in India? Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore.  In this interview, Kalpit shared how his normal day at work pans out. He explained how marketing automation has evolved over the couple of decades in India and how netcore has […]

Leveraging Digital & E-commerce to build an Iconic Brand

Leveraging Digital & E-commerce to build an Iconic Brand Harkirat Singh, Managing Director of Woodland, during his conversation with Santosh Abraham, Lead Analyst at Research NXT, shares the story of Woodland emerging as an Iconic adventure brand from India and how the use of CRM & Marketing Automation Tools has helped the brand to build an Omni-Channel […]

How to leverage Marketing Technology with agencies

Molly explains how Birla Sun Life is leveraging marketing technology with the help of agencies. She talks about the challenges faced while working with these agencies and reveals the best practices to overcome the barriers.

Policy changes leading to MAS adoption.

Policy changes leading to MAS adoption. Binu George, EVP at Asianet Cable Services, during his conversation with Santosh Abraham, Lead Analyst at Research NXT talks about the dynamic nature of the cable industry. He also explains how new TRAI regulations are going to change the complete structure of the TV cable industry and how marketing […]

Best Practices on product innovation with Marketing Technology

Abhishek explains how he has divided the total target customers into different categories on the basis of demography and behaviour. He shares the tools which he has adopted in his marketing strategy and the challenges he faced while implementing it.